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How to choose a MA (marketing automation) consulting company?

MA

There are many cases where MA (marketing automation) has been introduced, but the operation does not go well. In such a case, we recommend “MA Consulting Service” .

A company that specializes in supporting the operation of IT-related systems will support its own MA operation. This time, I will explain the benefits and cautions of consulting in MA.

Table of Contents

  • What is MA consulting service?
  • Examples of MA consulting services
    • MA tool selection support
    • Tool operation planning support
    • Tool operation support
  • 4 benefits of introducing consulting
    • ① Get introduced to tools that suit your company
    • (2) An operation plan can be established with professional support
    • (3) You can check the operation status and target achievement status
    • ④ Learn know-how from professionals
  • When to introduce MA consulting
    • When you get lost in selecting MA tools
    • When you stumble on MA operation
    • When you get lost in goal setting
  • 3 points to keep in mind before ordering
    • (1) Target attributes and size
    • (2) Content you want to focus on
    • ③ How much results do you want to leave?
  • 3 points for selecting a MA consultant
    • (1) How much support has been achieved?
    • 2) How much is the request fee?
    • ③Is the service content clear?
  • Points to note when introducing MA consulting
    • Are you good at MA consulting?
  • 3 selections of MA consulting companies
    • ①Power Interactive Co., Ltd.
    • ② Microwave Co., Ltd.
    • ③ Cloud Circus Co., Ltd.
  • Summary

What is MA consulting service?

MA consulting service is a service that supports the introduction and operation of MA (marketing automation). This service is recommended if you do not have an in-house marketing staff or people who are familiar with sales tech.

When introducing a new system, I think it is difficult to understand how to operate it . Solving such difficulties is the role of MA Consulting Services.

Examples of MA consulting services

We will introduce three specific services of MA consulting.

  1. MA tool selection support
  2. Tool operation planning support
  3. Tool operation support

MA tool selection support

There are many cases where you are wondering which MA tool is suitable for your company. Especially when using sales tech for the first time, I don’t think you know what to pay attention to when selecting a tool.

MA consultants propose the best tools based on the current situation and operational objectives of each company. With this support, you can avoid wasting money on the wrong tools for your company.

Tool operation planning support

When introducing a tool for the first time, it is often the case that you do not know how to operate it. Even in such a case, if you ask a consultant, you can make an operation plan together.

Since MA consultants have know-how about MA, the plan for starting operation and follow-up after that are substantial. If you introduce consulting, you will be able to quickly work on tool operation and reduce failures.

Tool operation support

MA tools are complex, even though many are designed to be simple and easy to use. Even if you spend a reasonable amount of money to introduce a tool with a full range of functions, there are many cases where you cannot fully use it.

If you just operate blindly, the results will not improve. You have to make efficient use of the functions that are suitable for your company’s purpose .

If you have trouble with the operation method or are not able to use it well, the consultant will support you in operating the tool and using its functions. Absorb a wealth of knowledge and know-how from our consultants.

4 benefits of introducing consulting

What are the benefits of using consulting? We will discuss the following four benefits:

  1. Get introduced to tools that are right for you
  2. An operation plan can be established with professional support
  3. You can check the operation status and target achievement status
  4. Learn know-how from professionals

① Get introduced to tools that suit your company

Our consultants carefully listen to your company’s issues and operational objectives, and propose tools equipped with the functions necessary to achieve your objectives. When introducing MA tools, it is very important to identify only the functions that are really necessary .

Even if there are many unnecessary functions for your company, the cost will be wasted. If you consult with a consultant, you can introduce a tool tailored to each case, so you can reduce the risk of wasting costs.

(2) An operation plan can be established with professional support

Before starting tool operation, it is important to have a detailed operation plan to achieve the goals. Simply introducing the tool will not increase the number of leads (customers) and will not lead to business negotiations.

There are many things to do, such as enriching the content of the website and extracting customers who are highly motivated to buy. However, I think there are many people who do not know where to start. Our consultants support the planning and the smooth operation of the system.

(3) You can check the operation status and target achievement status

When introducing a tool, it is necessary to periodically review the company’s efforts and improve the issues. However, if your company does not have personnel with extensive knowledge of marketing and MA tools, it may be difficult to evaluate your company’s efforts.

Our consultants continue to support us even after we go live, so we can always improve our approach to tools. Even when things don’t go so well, it will help you find areas where you can improve.

④ Learn know-how from professionals

If you introduce a consultant, you can receive advice directly from a professional, so you can accumulate know-how within your company. Accumulated know-how can be used for future operations. And based on the know-how we have accumulated, we can develop IT and marketing human resources .

Although it is costly to introduce consulting, it will be a great advantage for the company.

When to introduce MA consulting

I will explain three cases in which cases a consultant should be introduced.

  1. When you get lost in selecting MA tools
  2. When you stumble on MA operation
  3. When you get lost in goal setting

When you get lost in selecting MA tools

When implementing tools, it is essential to select the best tool for your company.

If you introduce a tool that does not fit your purpose, you will not get the desired results. Too many features and you may end up not using them.

It is a good idea not only to compare several tools before deciding to introduce them, but also to consult with a consultant who has extensive knowledge of MA tools. Considering your company’s issues and current system, they will propose tools with the necessary functions to achieve your goals .

When you stumble on MA operation

Although MA operation has started, there may be times when you do not know how to start. If results are not achieved easily, it is necessary to review the operation plan and method.

If you cannot solve the problem in-house, it is a good idea to consult with a consultant and revise the operation plan. Learn what to do when you’re in trouble from a knowledgeable consultant.

When you get lost in goal setting

In order to utilize MA, it is necessary to set detailed goals before starting operation. Set goals and develop a plan to achieve them.

Without a specific goal, it is difficult to motivate employees as a whole. However, if you don’t have much knowledge about MA, you may get lost in goal setting.

In such cases, it is advisable to consult a consultant.

3 points to keep in mind before ordering

Here are three things to keep in mind before contacting a consultant. If you put these together, you will be able to request smoothly.

  1. Target attributes and scale
  2. Content you want to focus on
  3. Content you want to focus on

(1) Target attributes and size

Organize the attributes and scale of your target new customers. It is necessary to think about how to approach customers according to their attributes.

Customer attributes include industry, occupation, title, and age. If you tell the consultant about the customer’s attributes, you will be able to make a plan smoothly.

Also, different tools and plans affect the number of leads you can handle. Therefore, if you organize how many leads you will handle, it will be easier to select tools and plans.

(2) Content you want to focus on

Let’s organize what we want to work on when operating MA.

Leads will not increase just by introducing tools. First of all, you need to know about your company, so you need to provide information through some medium.

Decide specifically whether to enhance the website, strengthen email distribution, or focus on holding seminars. If you’re not sure what to focus on, tell your consultant what your company’s strengths are.

③ How much results do you want to leave?

The most important point in selecting an introduction tool and making an operation plan is “how much result you want to leave”.

When selecting a tool, select it according to the purpose you want to ultimately achieve and the results you want to leave. We will then create a detailed operational plan to meet your goals.

Therefore, if the points of “why to introduce a tool” and “what you want to achieve” are vague, you will not be able to select the optimal tool, and the subsequent operation will not go well. Be sure to clarify these points when consulting with a consultant.

3 points for selecting a MA consultant

Here are three things to consider when choosing a consultant.

  1. How much support have you received?
  2. how much is the request cost
  3. Is the content of the service clear?

(1) How much support has been achieved?

The first thing to check is the support record.

It costs money to introduce a consultant. Therefore, it can be said that it is more cost-effective to ask a consultant who has a certain amount of experience and abundant know-how .

Check the support results and policies on the consulting company’s website. Also, before making a full-scale request, if you listen to the story once, it may be easier to get an image after the request.

2) How much is the request fee?

The request fee varies depending on the content of the request and the current situation of the company. Therefore, in many cases, detailed fees are determined at the time of contract.

However, the request cost is an important comparison point when comparing several consultations . Therefore, it is a good idea to know the cost of each consulting company, as it is generally good.

Many companies have contact forms on their websites. If you have any questions, please use the inquiry form.

③Is the service content clear?

Check out the details of our services on our website.

If the service content is unclear, I think it is difficult to judge whether the company can request the content that the company wants to request. It is a good idea to choose a consulting company whose service content is clear in order to smoothly select and request a consultant .

A company that clearly presents the service content may be more comfortable to request. When you add service contents later, you will be able to respond relatively flexibly.

Points to note when introducing MA consulting

Here are some points that you should keep in mind when using a console.

Are you good at MA consulting?

There are many consultants related to IT and sales tech, but I don’t know if those companies are necessarily good at consulting MA tools. There may be cases where you are good at SFA and CRM, but not at MA tools.

Even with the same sales tech, the purpose and nature of use are very different. How to use it and how to use it will be different.

In order not to fail in choosing a consultant, choose from a company that specializes in MA tools or has a track record of consulting for MA tools. We recommend companies that clearly state their MA tools on their websites.

3 selections of MA consulting companies

Here are three companies that offer MA consulting. Please visit our website and check the latest information.

  1. Power Interactive Co., Ltd.
  2. Microwave Co., Ltd.
  3. Cloud Circus Co., Ltd.

①Power Interactive Co., Ltd.

Power Interactive Inc. Logo

Power Interactive Co., Ltd. supports marketing strategies and the use of MA tools.

You can select the usage menu according to the situation of each company, and you can use several menus in combination. The key is to get only the help you really need.

Power Interactive Co., Ltd. utilizes MA tools within the company, and we have human resources with a wealth of knowledge about marketing. As of the end of 2018, we have provided MA support to over 100 companies.

We can handle any MA tool, but we are especially specialized in “Marketo”. There are Marketo certified people, so it seems that you can ask with confidence.

② Microwave Co., Ltd.

Microwave Inc. Logo

Microwave Co., Ltd. supports digital marketing and new business development. One of the characteristics of MA consulting is that they provide consistent support from tool selection and initial settings to operation .

It is reassuring to know that they not only provide operational support, but also help with tool selection and initial settings. As related content, operation support for website and site content is also available, so if you use them together, you will be able to achieve better MA operation.

③ Cloud Circus Co., Ltd.

Cloud Circus Inc. Logo

Cloud Circus Co., Ltd. is a company that operates the MA tool BowNow. Because it is a company that actually operates MA tools, it can be said that there are quite a lot of tips and know-how regarding operation .

Cloud Circus Co., Ltd.’s MA consulting provides support for MA operation, goal setting, and initial setting. In addition, if you use BowNow operated by our company, you can receive operation training and support for creating an inquiry form.

You can also receive support in creating content for emails and websites, so it is recommended if you want to enrich your content.

The initial fee for consulting is 110,000 yen, and the monthly fee is 330,000 yen. Please contact us to confirm details. Please refer to the following sites.

Summary

In this article, I explained about consulting services in MA.

Were you able to understand the content of the MA consulting service and the tips for its utilization? If you have trouble with MA operation, please refer to this article and consider introducing MA consulting.

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