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[Must-see for marketers] 6 recommended LPO tools | How to increase CVR and lower CPC?

Table of contents

  • What is LPO
  • Why we need LPO
    • LP’s problem is “withdrawal”
    • Disadvantages of leaving
  • Advantages of introducing LPO tools
    • What you can do with LPO tools
    • Lower cost per lead
  • LPO selection points
    • Consider the features you need
    • price
    • Is it easy for members to use?
    • Support function
  • 6 recommended LPO tools
    • Production cost is free! Google Optimize for easy testing
    • Proven DLPO for over 700 companies
    • Easy to change content! Gyro-n LPO with immediate effect
    • Easy and speedy CVX for creating, analyzing, and improving landing pages
    • Optimizely with reliable AB test results with a track record of 9,000 companies
    • Visual Website Optimizer provides high functionality and support at a lower price than the competition
  • summary

What is LPO

LPO is a marketing measure to improve CVR by optimizing landing pages, conversion optimization, or conversion rate optimization.

Here, LP (landing page) refers to a page created for the purpose of guiding customers to purchase products, apply for services, make inquiries, request materials, etc.

With the LPO tool, you can efficiently carry out LPO measures, analyze the user attributes of LP visitors, and compare and test the effects of multiple creatives.

Why we need LPO

LP’s problem is “withdrawal”

The bounce rate varies depending on the type of site, but in general, the guideline for the bounce rate for LPs is 70-90% .

Since only one conductor is drawn on the LP, it is designed to be detached if it does not follow.
According to a survey of a certain LPO tool as a factor,

  • The copy does not match the listing ad text or banner
  • I can’t find the information I want quickly
  • The wording and content of the link text that was followed is different

These are likely the reasons for the divorce.

Form complexity may also be causing abandonment. If there are issues here, we recommend that you proceed with EFO measures .

Disadvantages of leaving

An increase in withdrawal leads to an expensive cost per click, and there is a situation where the effect does not match the advertising cost and the production cost of the LP.

Therefore, it is necessary to analyze existing customers through LPO measures and recreate them as LPs that meet the needs of the target.

Advantages of introducing LPO tools

What you can do with LPO tools

Analyze customer attributes and behavior history and automatically create LPs that meet customer needs.

In the process, there is a function that allows you to freely replace content according to the target conditions, and an A / B test function that identifies LPs that achieve the highest conversion rate .

Lower cost per lead

By creating a LP with a high conversion rate through A/B testing, the number of leads will increase and the effectiveness of the advertising cost will also increase. Also, by using the tool, there is no need to spend any effort on LP correction.

However, the disadvantage is that it does not take effect immediately because it takes time to show its effect.

LPO selection points

Consider the features you need

There are various types, from those with only basic functions to those with multiple functions.

Therefore, it is important to compare whether the functions necessary for improving your company’s LP are installed and to select a tool that meets your needs.

It’s a good idea to make sure your LP doesn’t have too many features you don’t need, as more advanced tools tend to cost more.

price

There are two types: a monthly fee system, in which a fixed usage fee is charged every month, and a pay-as-you-go system, which varies according to the number of PVs and click rates.

If the operating costs outweigh the benefits generated after deploying the tool, consider looking for a different tool.

Is it easy for members to use?

Some are templated and easy to operate intuitively by any employee, while others can be edited with HTML and CSS and are highly customizable.

Consider how much flexibility and customizability you need.

Also, make sure that the members you use are tools that you can master.

Support function

If there are no IT personnel with LP production skills and knowledge in the company, it will take time to resolve any questions or unclear points.

Let’s consider whether the operation method, the support system when trouble occurs, and whether the manual is in place.

6 recommended LPO tools

Production cost is free! Google Optimize for easy testing

Free version of A/B testing tool provided by Google.
Since the design can be edited in the LP on the tool, it is possible to easily test without incurring production costs.

function

  • A/B testing
    • By preparing multiple patterns such as A pattern and B pattern for some elements and displaying them to the user at random, it is verified which pattern can maximize the results.
  • redirect test
    • Validate the entire page as a comparison element instead of a part
  • Multivariate testing (MVT)
    • How to test combinations of elements (copy, product images, buttons, etc.) that maximize performance

price

free

Proven DLPO for over 700 companies

Works with multiple marketing platforms such as DMP, Web Analytics, and tag management tools. It has a customer support system that allows for specialized support.

function

  • A/B testing
    • By preparing multiple patterns such as A pattern and B pattern for some elements and displaying them to the user at random, it is verified which pattern can maximize the results.
  • Multivariate testing (MVT)
    • How to test combinations of elements (copy, product images, buttons, etc.) that maximize performance
  • Personalization function
    • Deliver content according to various attributes such as inflow source, action history, interest, gender age, etc.

price

100,000 to 150,000 yen per month

Easy to change content! Gyro-n LPO with immediate effect

The creative display can be switched freely according to the user’s access source and conditions, so it is possible to efficiently improve the effect.

function

  • A/B testing
    • By preparing multiple patterns such as A pattern and B pattern for some elements and displaying them to the user at random, it is verified which pattern can maximize the results.
  • Targeting function
    • Content can be freely replaced according to the user’s conditions.

price

  • Initial cost: estimated separately
  • Monthly fee: From 40,500 yen/month

Easy and speedy CVX for creating, analyzing, and improving landing pages

Full of “ALL IN ONE” functions from production to operation after release. Equipped with LPO functions necessary for CVR optimization (CRO) from page creation, A/B testing, page analysis, and creative improvement.

function

  • Landing page creation
    • Easy operation from creating LP to publishing (even if you don’t have design/coding expertise)
  • Improved operation

price

  • Initial cost: 30,000 yen
  • Annual fee: 300,000 yen ~

Optimizely with reliable AB test results with a track record of 9,000 companies

Full of “ALL IN ONE” functions from production to operation after release. Equipped with LPO functions necessary for CVR optimization (CRO) from page creation, A/B testing, page analysis, and creative improvement.

function

  • A/B testing
  • Multivariate test
  • Multiple page test
  • traffic allocation
  • targeting

price

inquiry

Visual Website Optimizer provides high functionality and support at a lower price than the competitionIt has operational know-how of 500 tests per year and has a track record of introduction to 6000 companies around the world.

function

  • AB test
  • Analysis functions useful for A/B testing
  • Segment setting function

price

From 100,000 yen per month

*Preparation of two plans: “Standard Plan” and “Support Plan”

summary

That concludes “[Must-see for marketers] 6 recommended LPO tools | How to increase CVR and lower CPC”.

It will take some time before you can see the improvement, but let’s use the tool and turn the PDCA cycle over the long term to surely lower the lead acquisition unit price and increase sales.

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