In recent years, many companies are considering operating a membership site that can expect stable profits on an ongoing basis.
Providing member-only services will increase your engagement with your users.
Of course, when operating a membership site, it is necessary to develop a membership system.
So what should we do to develop a membership site system? I will explain it here.
table of contents
- 1. Benefits of operating a membership site
- 2. Business model of membership site
- 3. How to build a membership site system
- 4. What features does the membership system need?
- 5. Costs for developing a membership site
■ Advantages of operating a membership site
The merit of operating a membership site is the stabilization of profits. The fact that you can expect continuous profits will be a big attraction. Of course, to continuously earn monthly revenue, it is necessary to devise ways to keep users as members. Depending on the service you handle, it is necessary to regularly update attractive content, provide support such as questions, and actively interact with users. Also, if you operate a membership site, there is an advantage that it will be easier to build relationships with users. It’s hard to build good relationships with users from the beginning. As you use the site, you will gradually become a fan. Communication is essential in the process. You can also show limited content by registering as a member, so you can create a special effect for member users compared to non-members. As a result, it will be more likely to lead to the purchase of goods, services, and content. The merit of operating a membership site is the stabilization of profits. The fact that you can expect continuous profits will be a big attraction. Of course, in order to continuously earn monthly revenue, it is necessary to devise ways to keep users as members. Depending on the service you handle, it is necessary to regularly update attractive content, provide support such as questions, and actively interact with users. Also, if you operate a membership site, there is an advantage that it will be easier to build relationships with users. It’s hard to build good relationships with users from the beginning. As you use the site, you will gradually become a fan. Communication is essential in the process. You can also show limited content by registering as a member, so you can create a special effect for member users compared to non-members. As a result, it will be more likely to lead to the purchase of goods, services
■ The business model of membership site
I think the point of “how the membership site makes money” is a concern. Many membership sites sell content such as videos, e-books, and audio files, and sell the right to use tools. Both are completed on the Internet, so there are no shipping costs. In addition, if you add a payment function to your membership site, you can automate monthly payments.
■ How to build a membership site system
Here are two typical examples of how to build a membership site. How to create with WordPress and how to use ASP service. Let’s take a look at each.
● How to create with WordPress
This is a method to add the function of a membership site to a normal website by using the WordPress plugin of the open-source CMS.
Since you can utilize the existing system, you can create a membership site at a low cost. The method is as simple as downloading the plugin and installing it on the server where WordPress is built.
When choosing the best plugin, first and foremost, clarify the completed image of the member site. There are various types of plugins, including types that can classify and manage members and types that are suitable for linking with SNS. You need to imagine the system you want to develop and select the plug-in that matches it.
You should also look at extensions. It is recommended to compare what functions can be used as extended functions and what functions the standard functions have based on the above.
● How to use ASP service
Next is how to use the ASP service.
ASP service is a service that allows you to use the system through the Internet. It is convenient because you can manage member sites anywhere as long as you have an internet environment and a personal computer. When choosing an ASP service, look at it from a functional perspective. As I mentioned earlier, it is very important to imagine the completed image of the membership site and to use the functions that suit it. Even if it has the same function, it is important to pay attention to whether it is a standard function or a paid extension. Try to find an ASP service that has the best functions for the membership site you operate. Another important point is security measures. Security is the most important point for membership sites that store user information. Therefore, make sure to check what kind of security measures the tools provided by the ASP service are taking. I have introduced two methods for developing a membership system. Depending on the company, there may be cases where you want to build the optimal system for your company from scratch! In such a case, find the most suitable system development company and start development.
■ What functions do you need for the membership system?
The general functions of the member site are summarized below.
■ Login page
As long as it is a member site, the login page is required. It is a function to log in to My Page by entering the ID and password after registering as a member.
■ Inquiry Form
This is a form for accepting inquiries via the Internet.
■ Payment form
This is a form for making payments on the Internet. You need to support banks, credit cards, etc.
■ Content page
This page publishes content exclusively for members. It also includes video viewing pages.
■ Payment data management function
It is a function to record the data paid through the system. It will be the original data for receipts and invoices.
■ Community management function
This is a management function for members to interact with each other on the site.
■ Costs for developing a membership site
If you are thinking of developing a membership site system from scratch, you will be worried about the cost. The cost of system development depends on the project. However, one thing to keep in mind is that human rights costs account for most of the cost of system development. It is said to account for about 70-80% of the total. By the way, the guideline for the work unit price of engineers is as follows.
■ For advanced system engineers: about 1 to 1.6 million yen
■ For beginner system engineers: about 60 to 100,000 yen
■ For programmers belonging to major companies: about 500 to 1 million yen
■ For subcontractors or sole proprietor programmers Case: About 400,000 to 800,000 yen
■ For foreign programmers: About 300,000 to 600,000 yen
The unit cost of work is the amount of money that is incurred when one engineer, such as an engineer or programmer, operates for one month. By multiplying this number by the working time, you can calculate the system development cost to some extent.
For example, if an engineer and programmer of 800,000 yen a month are in charge of system development that takes 4 months, it costs 1.6 million yen a month x 4 months = 6.4 million yen. Since this amount is only personnel expenses, equipment expenses for system development will be added here.
So far, we have looked at the development of membership systems. The operation of the membership site is a very attractive business model because stable profits can be expected. If you are considering developing a membership system, it is very important to find the best production partner. When choosing a subcontractor, do not just judge on cost and schedule, but on whether you can meet the requirements you are looking for. By doing so, you will be able to develop your ideal system.
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